Concept Project
Built to Last
Built to Last
Independent identity and commerce concept for a heritage apparel brand.
Independent identity and commerce concept for a heritage apparel brand.
Year
2025
Year
2025
Year
2025
Project Type
Independent Concept
Project Type
Independent Concept
Project Type
Independent Concept
Industry
CRM
Industry
CRM
Industry
CRM
Project Duration
6 weeks
Project Duration
6 weeks
Project Duration
6 weeks
Concept Brief
A self-initiated modernization study for an apparel label centered on durability and craftsmanship.
Creative Objective
Refresh the brand and online store while preserving a rugged, long-lasting character.
Design Direction
Pair heritage cues with a cleaner commerce system, stronger material storytelling, and consistent product presentation.
What Was Explored
Identity refinement, editorial storytelling, product-page structure, campaign imagery, and a scalable digital design system.
Latest Projects
Concept Project
Built to Last
Built to Last
Independent identity and commerce concept for a heritage apparel brand.
Independent identity and commerce concept for a heritage apparel brand.
Year
2025
Year
2025
Year
2025
Project Type
Independent Concept
Project Type
Independent Concept
Project Type
Independent Concept
Industry
CRM
Industry
CRM
Industry
CRM
Project Duration
6 weeks
Project Duration
6 weeks
Project Duration
6 weeks
Concept Brief
A self-initiated modernization study for an apparel label centered on durability and craftsmanship.
Creative Objective
Refresh the brand and online store while preserving a rugged, long-lasting character.
Design Direction
Pair heritage cues with a cleaner commerce system, stronger material storytelling, and consistent product presentation.
What Was Explored
Identity refinement, editorial storytelling, product-page structure, campaign imagery, and a scalable digital design system.
Latest Projects
Concept Project
Built to Last
Built to Last
Independent identity and commerce concept for a heritage apparel brand.
Independent identity and commerce concept for a heritage apparel brand.
Year
2025
Year
2025
Year
2025
Project Type
Independent Concept
Project Type
Independent Concept
Project Type
Independent Concept
Industry
CRM
Industry
CRM
Industry
CRM
Project Duration
6 weeks
Project Duration
6 weeks
Project Duration
6 weeks
Concept Brief
A self-initiated modernization study for an apparel label centered on durability and craftsmanship.
Creative Objective
Refresh the brand and online store while preserving a rugged, long-lasting character.
Design Direction
Pair heritage cues with a cleaner commerce system, stronger material storytelling, and consistent product presentation.
What Was Explored
Identity refinement, editorial storytelling, product-page structure, campaign imagery, and a scalable digital design system.