
Concept Project
Glow Theory
Glow Theory
Independent identity concept for a skincare and wellness brand.
Independent identity concept for a skincare and wellness brand.
Year
2025
Year
2025
Year
2025
Project Type
Independent Concept
Project Type
Independent Concept
Project Type
Independent Concept
Industry
Beauty & Wellness
Industry
Beauty & Wellness
Industry
Beauty & Wellness
Project Duration
5 weeks
Project Duration
5 weeks
Project Duration
5 weeks
Concept Brief
A self-initiated brand study for a modern skincare line joining science-minded care with a calm lifestyle.

Creative Objective
Create a clear identity across packaging, product education, and campaign touchpoints.


Design Direction
Build distinction through disciplined typography, a focused palette, and credible product-information hierarchy.

What Was Explored
Positioning, logo direction, packaging architecture, product education layouts, and launch campaign art direction.
Latest Projects

Concept Project
Glow Theory
Glow Theory
Independent identity concept for a skincare and wellness brand.
Independent identity concept for a skincare and wellness brand.
Year
2025
Year
2025
Year
2025
Project Type
Independent Concept
Project Type
Independent Concept
Project Type
Independent Concept
Industry
Beauty & Wellness
Industry
Beauty & Wellness
Industry
Beauty & Wellness
Project Duration
5 weeks
Project Duration
5 weeks
Project Duration
5 weeks
Concept Brief
A self-initiated brand study for a modern skincare line joining science-minded care with a calm lifestyle.

Creative Objective
Create a clear identity across packaging, product education, and campaign touchpoints.


Design Direction
Build distinction through disciplined typography, a focused palette, and credible product-information hierarchy.

What Was Explored
Positioning, logo direction, packaging architecture, product education layouts, and launch campaign art direction.
Latest Projects

Concept Project
Glow Theory
Glow Theory
Independent identity concept for a skincare and wellness brand.
Independent identity concept for a skincare and wellness brand.
Year
2025
Year
2025
Year
2025
Project Type
Independent Concept
Project Type
Independent Concept
Project Type
Independent Concept
Industry
Beauty & Wellness
Industry
Beauty & Wellness
Industry
Beauty & Wellness
Project Duration
5 weeks
Project Duration
5 weeks
Project Duration
5 weeks
Concept Brief
A self-initiated brand study for a modern skincare line joining science-minded care with a calm lifestyle.

Creative Objective
Create a clear identity across packaging, product education, and campaign touchpoints.


Design Direction
Build distinction through disciplined typography, a focused palette, and credible product-information hierarchy.

What Was Explored
Positioning, logo direction, packaging architecture, product education layouts, and launch campaign art direction.


