Concept Project
VeloCity
VeloCity
Independent launch concept for an urban e-bike brand.
Independent launch concept for an urban e-bike brand.
Year
2025
Year
2025
Year
2025
Project Type
Independent Concept
Project Type
Independent Concept
Project Type
Independent Concept
Industry
Urban Mobility / Tech
Industry
Urban Mobility / Tech
Industry
Urban Mobility / Tech
Project Duration
4 weeks
Project Duration
4 weeks
Project Duration
4 weeks
Concept Brief
A self-initiated launch study for a city-focused electric bike brand preparing a new commuter model.
Creative Objective
Build a coordinated launch system across web, email, video, and campaign creative.
Design Direction
Balance technical credibility with an energetic urban lifestyle story using a limited starter asset set.
What Was Explored
A landing-page narrative, launch art direction, email sequence concepts, and campaign content designed to work as one release.
Latest Projects
Concept Project
VeloCity
VeloCity
Independent launch concept for an urban e-bike brand.
Independent launch concept for an urban e-bike brand.
Year
2025
Year
2025
Year
2025
Project Type
Independent Concept
Project Type
Independent Concept
Project Type
Independent Concept
Industry
Urban Mobility / Tech
Industry
Urban Mobility / Tech
Industry
Urban Mobility / Tech
Project Duration
4 weeks
Project Duration
4 weeks
Project Duration
4 weeks
Concept Brief
A self-initiated launch study for a city-focused electric bike brand preparing a new commuter model.
Creative Objective
Build a coordinated launch system across web, email, video, and campaign creative.
Design Direction
Balance technical credibility with an energetic urban lifestyle story using a limited starter asset set.
What Was Explored
A landing-page narrative, launch art direction, email sequence concepts, and campaign content designed to work as one release.
Latest Projects
Concept Project
VeloCity
VeloCity
Independent launch concept for an urban e-bike brand.
Independent launch concept for an urban e-bike brand.
Year
2025
Year
2025
Year
2025
Project Type
Independent Concept
Project Type
Independent Concept
Project Type
Independent Concept
Industry
Urban Mobility / Tech
Industry
Urban Mobility / Tech
Industry
Urban Mobility / Tech
Project Duration
4 weeks
Project Duration
4 weeks
Project Duration
4 weeks
Concept Brief
A self-initiated launch study for a city-focused electric bike brand preparing a new commuter model.
Creative Objective
Build a coordinated launch system across web, email, video, and campaign creative.
Design Direction
Balance technical credibility with an energetic urban lifestyle story using a limited starter asset set.
What Was Explored
A landing-page narrative, launch art direction, email sequence concepts, and campaign content designed to work as one release.